New Hope Fertility
Project Details
Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.
Year
Client
Agency
Category
Role
Sector
2023
Pland Consulting
Self
Strategy, Branding & Identity Design
Strategist & Designer
Healthcare
Voice that is accessible, empathetic, trustworthy and optimistic
Concept 01 Your natural is our nature
Visuals that are intimate, friendly, playful, humble and curious
Concept 02 Your unique fertility journey
In this collection