New Hope Fertility

Note: Images are not copywrite free and have been used as reference

Note: Images are not copywrite free and have been used as reference

Project Details

Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.

Year

Client

Agency

Category

Role

Sector

2023

Pland Consulting

Self

Strategy, Branding & Identity Design

Strategist & Designer

Healthcare

Project Details

Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.

Year

Client

Agency

Category

Role

Sector

2023

Pland Consulting

Self

Strategy, Branding & Identity Design

Strategist & Designer

Healthcare

Project Details

Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.

Year

Client

Agency

Category

Role

Sector

2023

Pland Consulting

Self

Strategy, Branding & Identity Design

Strategist & Designer

Healthcare

Voice that is accessible, empathetic, trustworthy and optimistic

Concept 01 Your natural is our nature

An identity that feels like skin — that is so natural, true and at the course of nature. With a photographic style that is up close & personal, with people at it’s heart.

An identity that feels like skin — that is so natural, true and at the course of nature. With a photographic style that is up close & personal, with people at it’s heart.

Visuals that are intimate, friendly, playful, humble and curious

Concept 02 Your unique fertility journey

To each — their own. An identity that focuses on, supports and celebrates your unique fertility journey. Providing holistic care attuned to your needs.

To each — their own. An identity that focuses on, supports and celebrates your unique fertility journey. Providing holistic care attuned to your needs.

In this collection

© 2023 Khushboo Mehrotra

Download resume

Designography

Last Updated July in 2023

© 2023 Khushboo Mehrotra

Download resume

Designography

Last Updated July in 2023

Designography

Designography

Designography

Designography

Designography

Designography