New Hope Fertility
Note: Images are not copywrite free and have been used as reference
Note: Images are not copywrite free and have been used as reference
Project Details
Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.
Year
Client
Agency
Category
Role
Sector
2023
Pland Consulting
Self
Strategy, Branding & Identity Design
Strategist & Designer
Healthcare
Project Details
Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.
Year
Client
Agency
Category
Role
Sector
2023
Pland Consulting
Self
Strategy, Branding & Identity Design
Strategist & Designer
Healthcare
Project Details
Two proposed identities for New Hope Fertility. With the aim to create a brand that feels approachable, supportive and warm but also scientific, innovative and individualistic, allowing a wide range of women to identify themselves with the brand on a deeper level.
Year
Client
Agency
Category
Role
Sector
2023
Pland Consulting
Self
Strategy, Branding & Identity Design
Strategist & Designer
Healthcare
![](https://framerusercontent.com/images/pzoBen9U1EXuuHuL6gckSmTeX54.jpg?scale-down-to=4096)
![](https://framerusercontent.com/images/pzoBen9U1EXuuHuL6gckSmTeX54.jpg?scale-down-to=4096)
![](https://framerusercontent.com/images/BYTiGHXn4eLYVJP3Vr6H8S90dW4.jpg)
![](https://framerusercontent.com/images/BYTiGHXn4eLYVJP3Vr6H8S90dW4.jpg)
![](https://framerusercontent.com/images/BYTiGHXn4eLYVJP3Vr6H8S90dW4.jpg)
![](https://framerusercontent.com/images/Ig4ss0UNErEwOXoF6KlEmS9B0.jpg)
![](https://framerusercontent.com/images/Ig4ss0UNErEwOXoF6KlEmS9B0.jpg)
![](https://framerusercontent.com/images/Ig4ss0UNErEwOXoF6KlEmS9B0.jpg)
Voice that is accessible, empathetic, trustworthy and optimistic
Concept 01 Your natural is our nature
An identity that feels like skin — that is so natural, true and at the course of nature. With a photographic style that is up close & personal, with people at it’s heart.
An identity that feels like skin — that is so natural, true and at the course of nature. With a photographic style that is up close & personal, with people at it’s heart.
![](https://framerusercontent.com/images/wOXcpiHolbnYyY5ckTx2XmCNmw.jpg)
![](https://framerusercontent.com/images/wOXcpiHolbnYyY5ckTx2XmCNmw.jpg)
![](https://framerusercontent.com/images/21SUgyFGKgmU0Y2bfCYsuDzk.jpg?scale-down-to=4096)
![](https://framerusercontent.com/images/21SUgyFGKgmU0Y2bfCYsuDzk.jpg?scale-down-to=4096)
Visuals that are intimate, friendly, playful, humble and curious
Concept 02 Your unique fertility journey
To each — their own. An identity that focuses on, supports and celebrates your unique fertility journey. Providing holistic care attuned to your needs.
To each — their own. An identity that focuses on, supports and celebrates your unique fertility journey. Providing holistic care attuned to your needs.
![](https://framerusercontent.com/images/g1MncXWky11aubLKZ83lfodw.jpg)
![](https://framerusercontent.com/images/g1MncXWky11aubLKZ83lfodw.jpg)
![](https://framerusercontent.com/images/PYfgGvpRrUPM1OWrYaAiNdt2Mkg.jpg)
![](https://framerusercontent.com/images/PYfgGvpRrUPM1OWrYaAiNdt2Mkg.jpg)
![](https://framerusercontent.com/images/sEUeSoBWTZ9ev0b04c8X899Dps.jpg)
![](https://framerusercontent.com/images/sEUeSoBWTZ9ev0b04c8X899Dps.jpg)
![](https://framerusercontent.com/images/RNsaOw70T7rJBIVbOkyJFSHPhFI.jpg?scale-down-to=4096)
![](https://framerusercontent.com/images/RNsaOw70T7rJBIVbOkyJFSHPhFI.jpg?scale-down-to=4096)
In this collection
4:40:37 PM
© 2023 Khushboo Mehrotra
Last Updated July in 2023
4:40:37 PM
© 2023 Khushboo Mehrotra
Last Updated July in 2023
Designography
Designography
Designography
Designography
Designography
Designography