Infinite

Desigining to make complex issues feel relevant and accessible

Project Details

Infinite stands as India’s first centre of Excellence for Egg Freezing. Beyond offering essential services like Egg Freezing and The Finite Score, Infinite embodies a mission-driven business with a profound commitment to values and purpose. This project showcases the power of empathetic and emotionally-driven digital experiences that seamlessly blend enjoyment, utility, and transportive qualities. Bridging the gap between raw information and human comprehension. Enabling people to grasp and interpret information more intuitively.

Year

Client

Agency

Category

Role

Sector

2023

Infinite Fertility

The Space At 9/2

Brand Identity

Lead Designer

Healthcare

How can a brand visually extend hope and evoke a sense of trust?

A sense of wonder, possibilities and hope for life altering decisions around health.

Intention that lead design decisions

Bringing empathy to complexity. How can identity create a deep suspension of belief and unlock possibilities?

My design vision and motivation towards the project

Infinite's branding was led by defining 3 key words in correlation with it's key services: Assess ----- Finite Score [fertility assessment that ndicates your current fertility status] Secure ----- Egg Retrival Insure ----- Egg Freezing Infinite's identity was designed with the intention to support the emotional journey of fertility. A sense fo wonder and hope, emapthy and care, reassurance and heart for life altering decisions around fertility health. Values were derived from themes like magical realisim, fiction and theatre to build a suspension of belief within the audience. Color plays a huge role in guiding the human psyche and sentiment. A huge part of infinites branding and sensibilites leaned into the power of color. Rich, transportative and expressive colors combined with forms and illustrations help build a complete and unique identity. Fertility is a multifacited matter, with various influencing factors and challenges. A huge anticipated aspect of Infinite's presence in India was sharing and building educative content to be industry and conversation leaders. To support this, a huge set of illsutrations were built as a part of the identity. Extensively used across all mediums to educate and bridge the knowlege gap in all things fertility.