Aza Fashions

Project Details

Aza Fashions was looking to curate their un-unboxing experience, which includes e-commerce boxes and supporting print collaterals. The outcome — a packaging experience designed for an arresting jorney for Aza, a fashion retail brand empowering and celebrating the individualities in fashion in over 17+ countries worldwide. Taking cues from their deeply individualised user expereinces in-store, their unboxing experience was re-designed around the alluring concept of fashion empowerment and resonance with personal individuality.

Year

Client

Agency

Category

Role

Sector

2022

Aza Fashions

The Space At 9/2

Packaging Experience Design

Design Direction as Chief Designer

Fashion

How might we create an experience that resonates with the shopping experience for the customer?

The process of crafting this experience began with a search for answers to the following questions—

How might we create a sense of empowerment at every stage of the unboxing? How might we inspire confidence through each discovery? How might we create an experience that resonates with the shopping experience for the customer? And lastly, how might we ensure that our experience reaches our customer in the exact way we intend?

Each touchpoint tied back into the story of desire; slowly and gradually revealing itself.

The word that ignighted it all

The process of crafting this experience began with a search for answers to the following questions— How might we create a sense of empowerment at every stage of the unboxing? How might we inspire confidence through each discovery? How might we create an experience that resonates with the shopping experience for the customer? And lastly, how might we ensure that our experience reaches our customer in the exact way we intend? The brand catered to multiple different consumer groups, each of them requiring a unique experience tier. A user experience was crafted that took into consideration the vast ends of the spectrum; from bridal to online. The packaging touch-points can be used interchangably to create a unique user experience for each tier. Aza’s packaging experience was derived from the phrase Aza itself; meaning desire in sanskrit. Type and colour have been smartly used to bring about luxury and desire while introducing copy that celebrates, supports and enhances a users unique taste in fashion.