Designed to be progressive, precise and sensitive — while staying empathetic and credible
"Creating and protecting a name takes a unique combination of different creative and administrative skills.¹"
Driven by boldness — The negative space within the logo can be used to explore and communicate products, people and experiences.
Guided by founder Varun Khanna's vision, Outlive, a pioneering brand in India's unexplored FMD segment, aims to raise awareness about tailored fmd programs for Indians. The brand's name encourages action, mirrored in its visual identity, urging users to move towards improvement. Designed to be progressive, precise and sensitive — while staying empathetic and credible. With a progressive, precise, and sensitive design, Outlive maintains empathy and credibility. The backed-by-science personality smartly communicates the brand's goals and how it can benefit users. Bold and assertive, Outlive strives to earn consumer trust and loyalty in the competitive FMD space. The intentional Outlive logotype, featuring a strategic space between 'out' and 'live,' ensures scalability. Aligned with the brand's vision and mission, it evolves alongside Outlive, utilizing negative space for communication. The negative space within the words can be used to explore and communicate products, people and experiences that Outlive curates. Outlive's colors, rooted in color psychology, strategically support users, preparing them for their journey and fostering a psychological uplift.
Cutting through noise with crisp communication
Fasting with food
Designing for a 'ritual.' The 5 Day FMD Program packaging is designed for simplicity and user-friendly navigation. Each day's meal plan is housed in a color-coded box for quick identification. The larger box contains a program guide and five compact boxes, each dedicated to a specific day. The color-coded system streamlines the daily routine, while the side of each box outlines the meal breakdown. Consistent symbols [breakfast, lunch, snacks and dinner] on individual food packaging reinforce meal categories. Following values were reflected through various aspects of the product, it's packaging and communcation. Precise -------- Communication Progressive -------- Product Sensitive -------- Product Interaction Empathetic -------- Ease of use Credible -------- Communication Believable -------- Claims/Disclaimers Trustworthy -------- Communication/product interaction
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