Drayp UI-UX

Browse, build and visualise all under one roof

Browse, build and visualise all under one roof

Project Details

Drayp is an innovative SaaS solution designed to empower businesses with smarter workflows. Drayp offers a time-saving, seamless online platform for effortlessly visualizing designs on captivating mock-ups, streamlining creative processes. This project highlights the importance of crafting an optimized user journey that enhances the product's intrinsic value — all within the convenience of a few clicks.

Year

Client

Agency

Category

Role

Sector

2021

Drayp

The Space At 9/2

UI-UX, Product Design, Branding & Identity Design

Lead Designer

Software as a Service

Project Details

Drayp is an innovative SaaS solution designed to empower businesses with smarter workflows. Drayp offers a time-saving, seamless online platform for effortlessly visualizing designs on captivating mock-ups, streamlining creative processes. This project highlights the importance of crafting an optimized user journey that enhances the product's intrinsic value — all within the convenience of a few clicks.

Year

Client

Agency

Category

Role

Sector

2021

Drayp

The Space At 9/2

UI-UX, Product Design, Branding & Identity Design

Lead Designer

Software as a Service

Project Details

Drayp is an innovative SaaS solution designed to empower businesses with smarter workflows. Drayp offers a time-saving, seamless online platform for effortlessly visualizing designs on captivating mock-ups, streamlining creative processes. This project highlights the importance of crafting an optimized user journey that enhances the product's intrinsic value — all within the convenience of a few clicks.

Year

Client

Agency

Category

Role

Sector

2021

Drayp

The Space At 9/2

UI-UX, Product Design, Branding & Identity Design

Lead Designer

Software as a Service

Browse mockups — Select mockup — Upload and Drayp designs — Make your pick — Download files from your inbox

“We have tried to tackle actual practical problems faced by our creative community rather than coming up with just another software.”

Anish Maheshwari

Anish Maheshwari

Founder, Drayp

Founder, Drayp

Designing a single screen with maximum utility and an optimized user journey that enhances the product's intrinsic value — all within the convenience of a few clicks.

The large goal that informed Drayp's product and service was to create uniqueness by creating a real community of creative people who use Drayp's digital product(s). Rather than selling a service, the branding and communication styled aimed at creating a sense of belonging. So, what was the roadmap achieve that? How do you both surprise and delight a community who could use products like this for a living? What enhances your product perception? The foundation lay in pivotal product and service decisions: a free-to-use cloud service as an entry point, watermark access to all mock-up images, seamless drag-and-drop functionality, a plethora of mock-up options, and notably, a simple request for an email address to receive these mock-ups. These decisions were meticulously chosen to entice users to return. The outcome? A straightforward, single-screen product that magically transforms an ordinary service into something extraordinary. Drayp as a product was then designed as a one screen workstation. Choose your mock-ups from the right pannel, upload your designs using the left and pick your favourites and receive their mock-ups straight to their inbox.

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© 2023 Khushboo Mehrotra

Download resume

Designography

Last Updated July in 2023

© 2023 Khushboo Mehrotra

Download resume

Designography

Last Updated July in 2023

Designography

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Designography